RtA BRAND (ROAD TO AWE) WAS LAUNCHED WITH THE PURPOSE OF CREATING A MOVEMENT OF LIKE-MINDED INDIVIDUALS WHO SHARE A BELIEF THAT CLOTHING SHOULD BE USED AS A FORM OF SELF-EXPRESSION.  THE BRAND WAS BORN UNDER THE PRETENSE THAT STYLE SHOULD BE EFFORTLESSLY CHIC. RTA WEARERS ARE CONFIDENT AND THEIR STATES OF MIND REFLECTED BY THE EVOLVING CLOTHING.