COMMON PROJECT'S DESIGN PHILOSOPHY IS BASED AROUND THREE PRINCIPLES: FORM, FUNCTION AND MATERIALS.  THE PRODUCTS OFFERED ARE EXPLORATIONS OF THESE BASICS.  THE DESIGNERS SET UPON EACH PRODUCT BY REDUCING IT TO THE LOWEST DENOMINATOR AND INCORPORATING THE FINEST MATERIALS AND PROCESSES.  THEIR INSPIRATION IS DERIVED FROM COMMON EVERYDAY OBJECTS WHICH ARE INFUSED WITH A TAILORED APPROACH.  COMMON PROJECTS OFFERINGS ARE PRACTICAL YET LUXURIOUS.  COMMON PROJECTS KEEPS THEIR BRANDING INTENTIONALLY GENERIC - EACH PRODUCT IS STAMPED INCONSPICUOUSLY WITH THE FACTORY IDENTIFICATION CODE AND STLE NUMBERS.  THE RESULT IS A PURE PRODUCT FREE OF PREDETERMINED ASSOCIATION.