THROUGHOUT ITS LONG HISTORY, THE PARISIAN HOUSE OF BALMAIN HAS MANAGED TO RETAIN ITS UNIQUE POSITION AS BOTH A HISTORIC FRENCH FASHION HOUSE AND A TRENDSETTING BRAND THAT OTHERS LOOK TO AS A REFERENCE.  CURRENT DESIGNER, OLIVIER ROUSTEING, IS INFLUENCED BY THE UNIQUE CONFIDENT STYLE OF TODAY'S MODERN MAN, AS WELL AS THE WORK OF THE MASTERS WHO HAVE GUIDED BALMAIN BEFORE HIM.  HE INCORPORATES THE HOUSE'S WELL-KNOWN MASTERY OF TAILORING, EMBROIDERY, AND TRADITIONAL TECHNIQUES OF CLASSIC COUTURE. HIS COLLECTIONS CREATE LOOKS THAT MIX CLASSIC WITH MODERN, OPULENT AND LUXURIOUS.