MUCH MORE THAN A SIMPLE NUMBER:  A PHILOSOPHY,  A LIFESTYLE, 11 IS 11. BORIS BIDJAN SABERI MOVES ON TO A NEW LINE BASED ON THE SYMBOLIC NUMBER OF THE BRAND.  11 GOES FAR BEYON A NUMERIC EXPRESSION; IT CONNECTS PEOPLE AND IDEAS THROUGH A LIFESTYLE INSPIRED BY STREET CULTURE AND MUSIC.  11 BY BBS IS A STREET MINDED PHILOSOPHY THAT PROVIDES FUNCTIONAL AND DURABLE CLOTHING CONCEIVED FOR A DAILY USE.